Personalizing Autoresponders
Have you ever walked into a store in your town, and
been addressed by name? This has probably
happened to you at stores that you frequent often.
The shop owner knows your current name, and uses it. He
remembers you, and he wants you to know that he
cared enough about you and your business to
remember you. In the offline world, this is just 1
aspect of customer support.
Customer service like this is almost impossible to
achieve on the web, but some semblance of it
can exist whenever you personalize the autoresponder
messages. Autoresponder messages could be set up
to address people by their first or last name - or both.
In fact, generally there is very a bit of personalized information
that might be added, depending on the autoresponder
that you are using.
The information is included in the autoresponder
messages by using codes. Each autoresponder will
use different codes to insert the information in your
messages. You simply write the message, and put
the codes where you want the personalized
information to appear. For instance, the message
may start out with ‘Hello (code for first name)! In this
case, the person’s first name will be inserted where
that code is.
Personalizing your autoresponder messages will
most likely improve your current response rate. Research
has shown that emails that are personalized with the
person’s first name are opened more often, and
those people are generally more receptive to the
contents of the email message. It is usually very
easy to do. You write 1 message, using the
codes where you want the personalization,
then, no matter who that 1 email's is sent out to,
their personal information will appear where the
codes are.
Of course, the autoresponder must collect the
information first. This is done with the use of forms
that activate the autoresponder. For instance, should you
are giving away a free ebook, and you have your current
visitor fill out a form with their e-mail address to obtain
the download instructions for the ebook by electronic mail, that
form must collect any type of information that you
want for personalization - such as a first name, as
well as the e-mail address. If that information is not
collected, the autoresponder won’t have anything to
insert where that code appears in your own messages!
Take a look around the control panel of the
autoresponder, and find out what type of
personalization you can add to your own autoresponder
messages. You may be extremely surprised at the
improved results!
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