Autoresponder Access to Secret Pages
People love to have access to things that other
people can’t get. It makes them feel special, and it
is a marketing tactic that really works. Granting
access to secret pages works well on the internet.
It works best when it is limited. For instance, you
can grant access to only a lucky few, or you can
have a time limit for accessing the pages. You can
grant access to secret pages on your web-site with
an autoresponder.
The way this works is fairly simple. You create a
directory on your current web page that is password protected,
with one login and password that everybody can use.
You then create some valuable content for that
directory. You can call this your own secret vault or your
private stash or anything else you want to call it - as
long as it sounds like something that the visitors
may really want to get their hands on. For instance
‘the secret tools that helped me earn thousands
each month’ would probably entice many people
who want to learn how to make money.
Once you get the directory and the pages set up,
put the URL of the pages and the login name and
password in an autoresponder. Write a sales page
and distribute it to your current opt-in list, or have other list
owners distribute it to theirs. Make sure you ‘limit’
the offer. Don’t let people assume that you are
going to share this secret information with the rest
of the world - they want to be the only ones with
this special access!
Keep access to the secret pages free. The goal is to
get people to those pages, so that they can purchase
your products or services. However, remember that
you’ve advertised secret tools or secret information.
Therefore, when they get to those pages, there must
be something of value there for them to collect - for
free in most cases. Don’t make the mistake of
thinking that you will be losing money by giving
something away for free - you won’t. In fact, you’ve
already gained by collecting the names and
addresses of the people who were interested in your secret information!
Again, this is a marketing tactic that really works,
and it can be a terrific approach to use an autoresponder. Once
people have requested the information for your private
pages, you can electronic mail them periodically, using your
autoresponder, to let them know about updates to
the secret site. While you are updating them, you
can also tell them about other specials or new
products in the line.
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